Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. For official Spotify curators, the pitch format is simple. Spotify Marketing Strategy – Spotify Major Playlists. Want to get the most out of your Spotify marketing? It could be argued that inclusion in the last couple was a result of the song’s viral success, not necessarily a contributor. Now out of beta, Spotify’s podcast analytics … The rise of Spotify as a digital marketing channel Most curators will tell you they need at least a week’s lead time to consider tracks for Friday editorial – the most common day that playlists are updated. Simply searching any of the three companies and then scrolling down to “Profiles” in the search bar will take you to a landing page overview where you’ll be able to look through all the Topsify playlists there are on Spotify, and which region each one is catered to (like Spotify does). Note that account followers aren’t necessarily synonymous with playlist followers so don’t ignore the chance to click on specific regions to find what playlists they curate because the follower number on the account might be low. It can also be interesting to adjust your pitch format every few releases. In any case, we’re sure you’re familiar with Spotify and like everybody else, you’re eager to crack the complicated playlisting system that drives a majority of Spotify’s music consumption on the platform. When it comes to data analytics and marketing campaigns, you don't often find common ground within the B2C arena. Check out the special “Guest Mix” playlist dedicated to the Houston Floods of September. Listen to Social Media Marketing Podcast on Spotify. At the heart of Spotify lives a massive and growing data-set. And the list goes on. 00:32. Spotify Playlist Curation 6 lectures • 23min. Also, if you haven’t already, be sure to grab our free Spotify Marketing Best Practices Checklist to get the most out of your Spotify marketing efforts: Want more tactics on music marketing? Topsify Brasil and Topsify US might have several each that do. It brought the consumer closer to the brand by showing that can appreciate their users geographically. In this campaign, they showed the power of understanding user data and using it in the right way (Facebook ?). Spotify is grabbing the limelight for a number of reasons: Spotify is the world’s largest audio platform with 217 monthly active users (MAU). Particularly strong tracks will tend to have a save rate to daily listener rate of 1:10. For Spotify marketing, Spotify playlists are the cream of the crop and typically generate the most plays out of all the playlist types. They also do a great job of making sure playlists are targeted towards specific things within a community. Spotify is where music discovery happens for 320+ million listeners in over 90 markets. You’ll play a key role in expanding Spotify’s marketing measurement abilities. Act as the marketing lead on key artist and playlist brand campaigns to drive end-to-end campaign orchestration from establishing the strategy to brief development, through creative and media execution, to measurement and reporting, ensuring clear communication throughout each step … The Marketing Campaign Planning toolkit contains: Start your Digital Marketing Plan today with our Free membership. They localized their ads and that took the personalization to another level. Unparalleled mobile and desktop app design provides perhaps the most user-friendly digital music service on the market 3. The trick to navigating these indie playlists is to always know beforehand what it is you’re looking for. As always, make your pitches as personable and relevant to each person as you can. Spotify needed to keep the trend moving in the way it was so that it could overcome its previous scaling problem. Buying tickets is simple too but will take you off-platform and into your browser to do so. Instead of going playlist account → specific playlist to pitch for, we’re now looking for specific playlists to pitch for → contacting the creator. Spotify experienced an impressive 2017 with the brand starting to hit a sharper growth curve than any years prior. That’s already better than a majority of records on Spotify. This is distinctly different from the message of ‘No results found’ you might get from just searching a URI with a made-up string of texts and letters. While global priority acts within one label like Zedd (Universal), Ed Sheeran (Warner), or Martin Garrix (SONY) might be filtered to every relevant Digster, Topsify, and FILTR list respectively upon release, a lot of the times there’s a certain level of freedom that major playlisters can have in filling out some of their smaller more genre or mood-specific playlists. Megaphone also offers a suite of podcast publishing and analytics … We are looking for an outstanding Financial Planning & Analysis Senior Manager to join our Freemium Business FP&A team in New York. Some accounts are also placed together due to similarity of market and physical office locations, Spotify Australia & New Zealand for example. Yet, there are dozens of other territories with Spotify available, and with each Spotify region there’s dozens of their own genre, context , or new music playlists. Fans can browse local concerts on their browse page and read event details imported from Songkick all from within the platform. On our end we like to categorize playlists into three separate categories based on who’s created the playlist: Of course, there are infinitely more types of playlists created by far more playlisters but we like to keep things simple. Internally, Spotify also categorizes each playlist with one genre into three tiers, tier 1 (flagship), tier 2 (satellites) , and then tier 3 which is usually a feeder playlist geared towards newer releases within the genre. Because of how decentralized the major playlisting system is, there’s no set “job title” for it and it’s hard to narrow down the exact person who might be curating. Audience shows you the demographics breakdown of who or what is listening to your music. Looking to build a Spotify profile follow widget for your website or embed playlists and songs? Of course, if you haven’t received support anywhere you should focus on making the best track you can while also continuing to take down new contacts. You’ll need to link them both a private listening link – SoundCloud is probably easiest – and the track URI. What we like to do is first utilize a broad Spotify network as described above. Spotify’s playlists are also easy to identify based on how clean they look so it’s easy to tell which ones are theirs. An analytics dashboard provides Spotify-specific metrics alongside more familiar ones, such as reach. MrSuicideSheep’s Feeling Sheepish playlist? From there, use the right-hand bar to narrow the search down to Germany where it says “locations.” From here, your list should narrow down to a much more manageable list depending on the market. To improve your Spotify marketing, we suggest diving back into LinkedIn to look up new contacts in Spotify offices that haven’t supported your last three releases or so. They are organized by genre, context or a combination of the two. 01:19. Overview is one of the most curated Spotify pages. For example, Topsify Mexico might only have 22,000 followers or so, yet it curates “Forever Alone” with close to 200,000 followers making a contact there very worth seeking out. Or, it could be manually pinned too. This probably isn’t a surprise, but all three of the major labels own three individual playlist companies that are among the largest sources of playlists on Spotify. Rap Caviar. Those staggering numbers are reflected in its market share which was pegged at 43% of the total music streaming market as of late 2016. Discover Weekly is updated every Monday with 30 song suggestions which you haven’t listened to yet. Do all that here. ABOUT THE AUTHOR. The URI is basically a string of code used internally to search for songs within the Spotify system. Adding a specific region name after Spotify in search bar can usually bring you straight to the regional Spotify account, IE: Spotify Canada or Spotify UK. Spotify Marketing Strategy – Spotify for Artist Concerts View. On LinkedIn, go on the search bar at the top and search Warner Music Group. How to strategically manage your marketing spend with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per channel it’s hard ….. Now let’s hone in on how to locate and pitch major-owned playlists. Now that you have an idea about which playlist curators you’ll want to pitch you’ll have to unmask each specific curator using some social media snooping on LinkedIn. Once you conclude a campaign, be sure to note who replied to you and in what regions you received support without directly hearing back from anybody. Listen to this episode from The Digital Marketing Extreme Podcast on Spotify. Just take a look at the screencap below. I myself have what could be described as an unhealthy fascination with data analytics. Google Analytics is a Google service for tracking statistics about your website. For example, if we look into more into the Truffle Pig , an internal tool of Spotify … Charts are another key part of the Spotify world and like all sorts of other music charts, chart positions not only serve as indication of your success on a platform, but also contribute to a record’s growing ‘story’ on the platform. At the end of the day, major playlisters are mostly concerned with continuing to scale their playlists to help grow revenue from their catalog. Check out our other articles on Hype Machine marketing, Email Marketing for Artists, Soundcloud Marketing, and How to get Featured on Blogs. Fortunately, Spotify was already using Google Analytics 360 as its digital analytics solution. They won't be surprised by those figures as Apple has far more operating revenue and also connectivity to itunes/iphones is another key factor. Experiment with different search terms in order to find them. Viral Charts also update daily, but our data tells us that they tend to have the biggest movements on Wednesdays, several days after all the dust settles from new music being released on the previous Friday. Be sure to mention all major adds you received, any support in a Global/USA playlist, and/or the total number of New Music Friday playlists you were in. Need a plan to create a winning marketing strategy, fast? Once a song goes live, you can publicly pull up its URI just by right clicking on any track and pressing “Share.” For albums, an album URI also exists. Be sure to verify with your distributor or label to make sure that you’ve got the correct one. Just to be safe we’ll go with two weeks. Experiment to see what works. You should expect to see continued playlist adds through the start of the week if your record is going well. The analytics section is definitely of more interest. While Topsify UK might not have any playlists that cater to your dubstep. Best of all, Spotify also lets you compare your numbers with other artists. change your Spotify header image with each new set of press shots. Learn about the 10 megatrends that have already helped leading companies future-proof their strategies by ensuring all aspects of marketing are integrated. They break down listeners vs total streams, while offering an explanation of each if you mouse over the tab, which is useful for seeing how valuable certain playlist inclusions are for you. Spotify Marketing Strategy – Spotify Multidirectional Incubation Tool. Of course, you’re welcome to search for Topsify/FILTR/Digster right off the bat and take down contact information, but if you’re looking for someone in particular it’s much better to search for the major label instead of the specific company. In this free video course you will learn the exact strategies we used to grow our biggest management client, San Holo, to over 400.000 on SoundCloud, Free Download  ‘Spotify Best Practices’ Checklist, How to get Spotify connections and market your music, Leveraging the right data from Spotify for Artists, How to get in the big Spotify playlists and charts, pin things to the top of your profile (new releases, playlists etc) with a personalized image, choose featured playlists displayed near the bottom of your artist page. The charts may also take more variables into account but only Spotify really knows what those are. If it looks like you’re performing better than this you’re in very good shape to keep the conversation going the following week as well. Their "2018 Goals" campaign was the perfect way to sign off an impressive 2017. This isn't usual for companies to do and as costs needed to be kept down, it was prudent business. The first thing that you’ll see once you access your dashboard is a panel with two distinctive categories – ‘stats’ and ‘tools.’, Spotify Marketing Strategy – Spotify for Artist Sidebar View. Right away, you’ll see that Spotify’s flagship playlists within the genre occupy the first four spots. Late at night? The first thing that you’ll need to do is speak with your Spotify distributor about grabbing a Spotify URI. Spotify Marketing Strategy – Spotify Song View. Again, this goes for any submission forms you fill out for Spotify too. You’ll want to be sure you have the track URI and not the album URI, as most Spotify curators and public Spotify pitch sheets use this. Friday is reserved for most new music playlists, while more curated editorial playlists are usually updated mid-week. Spotify also does a good job of making sure each playlist is unique in that it’s extremely rare to have songs that are in both dancePOP, Fresh Electronic, or Dance Hits. Improve your Spotify marketing. For most people, they’ll typically have their registered Spotify name listed as the creator. Similar to the main Genres page, anything on this page is arranged by popularity in terms of raw stream numbers. Signing up is easy and works in tandem with artist verification. Download Free resource –Integrated marketing megatrends. New Music Friday. By employing automated, developer-friendly services on Google Cloud, Spotify’s teams could focus better on its core business, while gaining access to services, like data analytics, on which it could grow. With hundreds of … If you haven’t yet, make sure to click and download our free Spotify Marketing Best Practices Checklist. Spotify Marketing Mastery : Music Production & Marketing Spotify Music Promotion : How To Promote Your Music Online : Music Production Course : Music Marketing Tips & Strategy ... Spotify Analytics. Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign. Line-In Tool. 20bn games have been downloaded already this year. Expect “Peaceful Piano” up there. Facebook is probably the best bet for a majority of indie playlisters, particularly those who aren’t already on the radars of other artists and labels. You are about to get a huge amount of high-value information. The reason we don’t want to search for Topsify is because it’s a far more limited search and more often than not doesn’t have very many hits. Most publicly available third-party Spotify analytics tools easily identify how any song on Spotify scores on these metrics. 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