80/20 Sales and Marketing Book Review This episode dives in to a book review of 80/20 Sales and Marketing by Perry Marshall. Unlimited listening to select Audible Originals, audiobooks, and podcasts. At one time or another, I've been on most of their email lists and spent five figures on their products. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. }); It also analyzes reviews to verify trustworthiness. Find new … {"widgetSchema":"dp:widget:","dimensionSchema":"dp:dims:"} * To view and modify this theme, visit http://jqueryui.com/themeroller/?ffDefault=Trebuchet%20MS%2CTahoma%2CVerdana%2CArial%2Csans-serif&fwDefault=bold&fsDefault=1.1em&cornerRadius=4px&bgColorHeader=f6a828&bgTextureHeader=gloss_wave&bgImgOpacityHeader=35&borderColorHeader=e78f08&fcHeader=ffffff&iconColorHeader=ffffff&bgColorContent=eeeeee&bgTextureContent=highlight_soft&bgImgOpacityContent=100&borderColorContent=dddddd&fcContent=333333&iconColorContent=222222&bgColorDefault=f6f6f6&bgTextureDefault=glass&bgImgOpacityDefault=100&borderColorDefault=cccccc&fcDefault=1c94c4&iconColorDefault=ef8c08&bgColorHover=fdf5ce&bgTextureHover=glass&bgImgOpacityHover=100&borderColorHover=fbcb09&fcHover=c77405&iconColorHover=ef8c08&bgColorActive=ffffff&bgTextureActive=glass&bgImgOpacityActive=65&borderColorActive=fbd850&fcActive=eb8f00&iconColorActive=ef8c08&bgColorHighlight=ffe45c&bgTextureHighlight=highlight_soft&bgImgOpacityHighlight=75&borderColorHighlight=fed22f&fcHighlight=363636&iconColorHighlight=228ef1&bgColorError=b81900&bgTextureError=diagonals_thick&bgImgOpacityError=18&borderColorError=cd0a0a&fcError=ffffff&iconColorError=ffd27a&bgColorOverlay=666666&bgTextureOverlay=diagonals_thick&bgImgOpacityOverlay=20&opacityOverlay=50&bgColorShadow=000000&bgTextureShadow=flat&bgImgOpacityShadow=10&opacityShadow=20&thicknessShadow=5px&offsetTopShadow=-5px&offsetLeftShadow=-5px&cornerRadiusShadow=5px (window.AmazonUIPageJS ? Perry's work is like that. I barely blinked before I was halfway through! Read this book, apply the lessons, and slice your way to victory. Please try again. You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. There's a problem loading this menu right now. .measureGuideCenteredImage{text-align:center;margin-top:0;margin-bottom:0;padding:0}.heightG2S2SizeChartPC{width:100%;overflow-x:auto;overflow-y:overlay}.leftAlignment{padding-left:4%}.sizeChartPcBrandLogo{max-height:60px}#wrapper{overflow:auto}#tabContent{position:relative}#spinnerContainer{display:none;z-index:1000;top:0;left:0;height:100%;width:100%;position:absolute;background:rgba(255,255,255,.8) center 30px no-repeat}.rightAlignment{padding-right:4%}#tabContent.loadingSpinnerSizeChart{overflow:hidden}#tabContent.loadingSpinnerSizeChart #spinnerContainer{display:block} CUT YOUR WORK IN HALF and DOUBLE YOUR SALES. I'm not on that bandwagon anymore.80/20 is THE most powerful principle in business. From copywriting to conversions to email auto responders and much more, Perry has proven himself to be one of the most astute direct marketers and business strategists, online or offline, around today.-Adam Kreitman, Words That Click, CrazyEgg.com, The fact that I have my own TV show in Poland is directly connected with Perry Marshall's 80/20 Productivity Express. © 1996-2020, Amazon.com, Inc. or its affiliates, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. 80/20 Sales and Marketing strikes a balance between … He's taken the 80/20 Principle farther than it's ever been taken before, and shares tools so powerful that I challenge anyone to implement these insights and not quintuple their business within two years. 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.list-heart-state-save{background-image:url(https://m.media-amazon.com/images/G/01/wishlist/heart_save_mob_2x._CB464597060_.png);width:6rem;height:6rem}.heart-notification{background-color:#464646;position:fixed;left:0;bottom:-15%;z-index:9999;width:100%;height:4.5rem;font-size:1.2rem}.heart-notification-text{color:#fff;font-size:1.2rem;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;display:inline-block;max-width:100%} If you are a marketer or business owner, or anyone who wants to be more successful in this world, wrapping your head about the 80/20 Rule as it is explained by Perry Marshall will be the single most effective thing you can do all year, any year. .action-buttons{margin-top:25%}.nonacw-label{display:inline-block;margin-bottom:5px}.mbb-checkbox-container{display:table;height:60px;width:100%}.mbb-checkbox-column{display:table-cell;table-layout:fixed;width:60px;vertical-align:middle}.mbb-checkbox-column.a-box{border-top:0;border-bottom:0;border-left:0;border-top-right-radius:0;border-bottom-right-radius:0}.mbb-dead-space-column{display:table-cell;width:0}.mbb-touch-link-column{display:table-cell}.mbb-checkbox{margin-left:13px}.mbb-touch-link{margin:0;border:0;border-top-left-radius:0;border-bottom-left-radius:0}.mbb-touch-link 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It's not merely a rule of thumb, it's a law of nature. The Software Tools can be found here - 8020curve.com. .qs-slider-button-group{width:112px}.qs-slider-atc-button{width:110px}.qs-slider-button-group>.qs-decrease-quantity{width:38px}.qs-slider-button-group>.qs-decrease-quantity .qs-decrease-quantity-text{pointer-events:none}.qs-slider-button-group>.qs-increase-quantity{width:38px}.qs-slider-button-group>.qs-increase-quantity .qs-increase-quantity-text{pointer-events:none}.qs-slider-button-group>.qs-qty-present-in-cart{width:36px;border-color:#adb1b8 #a2a6ac #8d9096!important}.qs-slider-button-group>.qs-qty-present-in-cart .qs-qty-present-in-cart-native{background-color:#fff}.qs-slider-spinner{position:absolute;top:0;right:0;bottom:0;left:0;margin:auto;pointer-events:none}.a-no-js .qs-slider-button{display:none}.a-no-js .qs-add-to-cart-button{display:block!important;visibility:visible!important} I thought Iunderstood 80/20 - then I experienced an epiphany, something I'd neverseen anywhere else. I went from working all the time and killing myself to all of a sudden making more money, starting a second and third business and having a huge amount of time off when I wanted to! Many have heard of it, usually as the 80/20 Rule, but until recent years it was one of those ‘so what?’ factoids that most people fail to appreciate let alone do anything with. Any money problem.*. AmazonUIPageJS : P).load.js('https://images-na.ssl-images-amazon.com/images/I/21N466vpziL.js?AUIClients/DetailPageDigitalBulkAssets&uEMxjH7Q#mobile'); The 80/20 Principle says that 80% of your outputs, results and consequences will come from 20% of inputs, efforts and causes. Perry Marshall is the Gene Schwartz of the 21st century. /*! #WLNEW_section_wlType .a-box{min-height:115px}#WLNEW_section_wlType .type-radio-contents{margin-left:0}#WLNEW_section_wlType .a-icon-radio{vertical-align:top;margin-right:5px;margin-left:-5px}#WLNEW_occ_month{margin-right:10px}.privacy_buttons_margin{margin-left:0!important;margin-bottom:5px!important}.fix-width-x-large{width:293px!important}.fix-width-large{width:150px!important}.atwl-create-content-section-mobile #WLNEW_section_wlType .a-box{min-height:70px}.atwl-create-content-section-mobile #WLNEW_section_wlType .a-radio{padding:0 0 0 3rem}.atwl-create-content-section-mobile #WLNEW_section_wlType .type-radio-contents{padding-bottom:2px}.atwl-create-content-section-mobile #WLNEW_section_wlName .a-button-toggle-group{text-align:left}.atwl-create-content-section-mobile #WLNEW_section_wlName .privacy_buttons_margin{margin:0}.atwl-create-content-section-mobile #WLNEW_section_wlName .a-button-toggle{margin:0 1rem 0 0}.atwl-create-content-section-mobile #WLNEW_section_ideaList textarea{border:2px solid #AAB7B8} If you only pay attention to Perry Marshall when it comes to AdWords, you are missing the boat. 80/20 Sales and Marketing is 230 pages long organized into 25 chapters. It’s like I was in second gear for a year, and now I’m in fourth. 80/20 is not a rule of thumb; it’s a law of nature and a way of life. .bundle-prime-icon{margin-left:5px}.bundle-comp-preorder,.bundle-comp-prices,.bundle-comp-reviews,.bundle-comp-title{margin-bottom:3px}.bundle-comp-price-qual{font-size:.8em;color:#555}.bundle-comp-bullets{margin-top:7px}.bundle-components{padding:10px 0}.bundle-price{color:#111}.bundle-touch{display:aok-block;width:100%}.bundle-touch:active,.bundle-touch:hover,.bundle-touch:link,.bundle-touch:visited{color:#111}.bundle-comp{margin:0;padding:.5em 0;border:1px solid #ccc;border-width:0 0 1px 0}.bundle-comp-price{font-size:1em}.bundle-comp-title{display:aok-block;display:-webkit-box;max-width:400px;max-height:2.4em;font-size:1em;line-height:1.2;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;text-overflow:ellipsis}#bundle-sheet-trigger{color:#0066c0;width:100%;border:1px solid #ccc;border-radius:2px;margin:10px 0}#bundle-sheet-trigger:hover{cursor:pointer}.bundle-sheet-container{padding:10px}.bundle-sheet-load{padding:25px 0}.bundle-sheet-error{margin:25px 0;text-align:center}.bundle-exp-hide{display:aok-hidden}.pba-cbv2.asin-face-s{white-space:normal;vertical-align:top;height:100%;border-radius:.4rem;width:17.5rem;border:.1rem #ddd solid;overflow:hidden}#pba-cbv2-chkbox-bckgrnd-s{background-color:#F4F6F6;border-top:1px solid #EFEFEF}.pba-cbv2.chkbox{margin-left:1.9rem}.pba-cbv2.prime{margin-left:1rem}.pba-cbv2.item-info{display:table;width:100%}.pba-cbv2.item-info-r{display:table-cell;vertical-align:bottom}.pba-cbv2.sm-txt{font-size:1.3rem;overflow:hidden;line-height:1.4em;max-height:2.8em;text-align:justify;margin-right:-.5em;padding-right:1em}.pba-cbv2.sm-txt:before{content:'...';position:absolute;right:0;bottom:0}.pba-cbv2.sm-txt:after{content:'';position:absolute;right:0;width:1em;height:1em;margin-top:.2em;background:#fff}.pba-cbv2-asin-brdr-err{border-color:#c40000!important}.pba-cbv2-asin-bckgrnd-err{background-color:#fcf4f4!important}.pba-cbv2.asin-face-dets{position:absolute;bottom:0;width:100%}.pba-cbv2.asin-faceout.img{max-height:15rem}#pba-cbv2-foot{background:#006E79;height:6rem;position:fixed;left:0;bottom:0;width:100%;display:table;z-index:1000}#pba-cbv2-itm-cnt-circle{width:2.5rem;height:2.5rem;border-radius:50%;background:#fff;line-height:2.5rem}.pba-cbv2-white-txt{color:#fff}#pba-cbv2-foot-price-txt{max-height:4.8rem}#pba-cbv2-foot .foot-s{display:table-cell}#pba-cbv2-item-cnt-s{min-width:6.2rem}#pba-cbv2-atc-button-s{min-width:9.3rem}#pba-cbv2-secondary-view-spacer{height:6rem;width:100%}#pba-cbv2-bttm-sht{position:fixed;width:100%;top:0;z-index:1001}.pba-cbv2-slide-up{bottom:0!important}.pba-cbv2-slide-down{bottom:-23rem!important}.pba-cbv2-bttm-sht-bckgrnd-color{background:#111;opacity:.76}.pba-cbv2-bttm-sht-hgt{height:100%;transition:background .25s ease-in-out}#pba-cbv2-bttm-sht-info{position:fixed;height:23rem;width:100%;animation-duration:.25s;transition-duration:.25s;z-index:10000;right:0;left:0;bottom:-23rem;background:#fff}#pba-cbv2-bttm-sht-close-icon{position:absolute;right:2rem;top:-3.6rem;color:#fff;padding-right:0;background-color:transparent}.pba-cbv2.expndr-tier-cont{border:0;padding-left:0;padding-right:0}.pba-cbv2.tier-expndr{border-radius:0!important}.pba-cbv2.asin-face-tier{height:300px!important;padding-left:.5rem;padding-right:.5rem}#customizable_ingressv2_text{height:75px}#pba-lob-feature-div{height:26rem;border:1px solid #ddd;border-radius:4px;overflow:hidden}#pba-lob-landing{display:table;margin-right:0;width:16rem;border-right:1px solid #ddd}#pba-lob-details{display:table-cell;vertical-align:middle}#pba-lob-carousel-head{padding-right:.5rem}#pba-lob-carousel-container .a-carousel-card{padding:10px 10px 10px 0;border-right:1px solid #ddd}#pba-lob-carousel-head{border-bottom:1px solid #ddd;margin-bottom:0;padding:8px}#pba-lob-carousel-head .a-span4{width:50%}#pba-lob-carousel-head .a-span8{width:50%}#pba-lob-carousel-head{height:10%}#pba-lob-carousel-container .a-carousel-controls{height:90%}#pba-lob-carousel-container .a-carousel-center,#pba-lob-carousel-container .a-carousel-row-inner,#pba-lob-carousel-container .a-carousel-viewport,#pba-lob-landing{height:100%!important}#pba-lob-landing-image-container{overflow:hidden}#pba-lob-landing-image-container::before{content:"";position:absolute;display:block;top:0;right:0;bottom:0;left:0;background:rgba(153,153,153,.12)} Please use a different way to share. Like “When you give everyone a voice and give people power, the system usually ends up in a … .b2bhawks-quantity-pricing-table-summary-div{border-bottom:1px solid #e7e7e7}.b2bhawks-quantity-pricing-table-summary-table{width:100%}.b2bhawks-quantity-pricing-table-summary-table-td{padding-right:12px;border-right:1px solid #e7e7e7;white-space:nowrap}.b2bhawks-quantity-pricing-table-summary-table-td:nth-child(n+2){padding-left:12px}.b2bhawks-quantity-pricing-table-summary-table-td:last-child{border-right:0;width:100%}.b2bhawks-quantity-pricing-table-summary-emphasized-text{display:none} Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing … I am still processing it!-Lance Wallnau, President, Lance Learning Group, Very often, the most powerful ideas in the world are laying around in plain sight unappreciated, poorly understood, and unused. I read it over my vacation and couldn't wait to go back to the office and crunch those numbers. We are sorry. We all know with the 80/20 principle is, but we all got it wrong. Yes, we give money, but what I'm speaking about is the fact that I've been free to lead financial peace classes and be available in other ways, for my church. In less than an hour of studying this book, Perry Marshall explains the hologram and the fractal thinking behind the 80/20 curve. .part-finder-see-all-parts__bottom_sheet--container .product-title{width:100%;max-height:70px;margin-left:auto;margin-right:auto;margin-top:10px;padding:3% 5%;min-height:70px;word-break:break-all}.part-finder-see-all-parts__bottom_sheet--container .product-title a,.part-finder-see-all-parts__bottom_sheet--container .product-title a.a-touch-press,.part-finder-see-all-parts__bottom_sheet--container .product-title a:link,.part-finder-see-all-parts__bottom_sheet--container .product-title a:visited{color:#000!important;font-size:13px!important;text-decoration:none}.part-finder-see-all-parts__bottom_sheet--container .part_finder--asin_card--price_from_text{vertical-align:top}.part-finder-see-all-parts__bottom_sheet--container .product-review-and-badge-container{margin:3px 0;display:flex;width:100%;min-width:100%}.part-finder-see-all-parts__bottom_sheet--container 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