The Brand Manager of a multinational corporation will be earning a significantly higher salary than that of a start-up. They are responsible for the overall brand image and ensuring that it properly resonates with its target market. Could this be the best career path for your professional future? Tactics to follow for Successful Career Branding: 1. All brands, big or small, have brand managers in place to market the luxury products for the public. Thickness and color of lines indicates popularity of movement from one job to the next. Careers in luxury and fashion management Become a brand manager. Brand manager job description A brand manager is the main point of contact for everything (you guessed it) brand-related at a company. Is it the brand’s values and the way it fights for sustainability and corporate responsibility? According to CNN Money, the number of brand management jobs to be added in the next ten years is expected to be 39,249, and a total of 34,777 positions should become available due to workforce attrition. I usually describe my job as being a Product Owner, but the Product is the whole brand. Of course, brand managers can’t do it all alone. The experience section of a Brand Manager resume is perhaps the most important of all. Successful brand managers are creative, analytical thinkers who can work with "big idea" people and still manage minute details. The brand manager is to plan, develop, and implement various marketing strategies to gain market for their brand. Because ABMs lead such diverse project teams, they must exercise four key pillars of leadership consistently: vision, strategy, execution, and reflection. Expand your knowledge. It sounds excessive, but it really helps marketing to focus on that specific user and think about how they would respond to your message.”, “I’ve learned that this field is highly strategic and misunderstood. For example, in my role as a brand marketing manager, I spent about half of my time on the road and in stores to see how the brand was being executed at the ground level. Give them a name and list their interests and how they spend their time. Find out if marketing is a good career for you by exploring the types of careers you can pursue and salaries you can expect. To accomplish this, they have to analyze and stay on top of market trends, carefully watch the competition, and lead marketing and advertising campaigns to ensure the brand image is upheld. Check it out and get in touch! To get the best understanding of what it’s really like, I asked successful brand managers in a variety of industries what their typical days look like, lessons they’ve learned while on the job, and any advice for those aspiring to break into the industry. Drawing upon my experiences from different industries I’ve worked in, the end goal is no different: driving sales. Sometimes brand initiatives make sense on paper, but it's critical to see how they are being perceived on the ground level, both from a customer and employee execution standpoint. Fill in your details to receive our monthly newsletter with news, thought leadership and a summary of our latest blog articles. Or, is it just the way you feel when you see the brand on TV or on social media? A company’s brand isn't what the leaders want it to be, it's how the target consumers actually perceive it. It’s noted that additional compensation is typical and can range anywhere from $11,667 to $27,859. One way to get more perspective on this is to actually immerse yourself into the environments. You would be surprised to learn how much time is wasted on ‘looking for things’. A brand manager is the main point of contact for everything (you guessed it) brand-related at a company. The earning potential of Brand Managers is dependent on the experience someone has coupled with the power of the brand they are responsible for. If advertising is the King of marketing, brand management would most definitely be the sibling next-in-line to the throne. Branding means things to different clients and managing outcomes and expectations is critical to success. With 92% of people relying on the recommendations they read online,1 the business need for skilled brand management professionals is more pressing than ever before. They also need to be comfortable in a leadership position as your job is to drive the brand forward.”, - Deanna Backos, Owner, the midnight oil group, “Communication is the most important characteristic to focus on. Balancing strategy and creativity is what drives this business and it’s professionals.”, “I have learned that a big part of brand development is actually very data-driven. You are the one responsible for making your brand a household name. As our success grew we needed to relook at our talent and resource strategy, which led to Management approaching me with the role of Brand Manager for all the brands in our business. Part of our mission at my firm is only to partner with clients that are developing solutions that will drive benevolence and the greater good. Brand Career Management (BCM) helps professionals strategically manage their careers, apply effective job search techniques and leverage social media tools to secure their best career options with ease. It’s predicted the job opportunities for someone interested in a brand management career will grow by 14% by 2020, 2 as more organisations turn to dedicated professionals to ensure advantageous representations of their brand online. TIP: It’s crucial to be on top of the latest trends and data related to your brand. I then review (and add to, if appropriate) recently posted content and check social media engagement. A successful Brand Manager could find themselves working their way up to the position of Marketing Director where responsibilities would shift from the effectiveness of a particular brand to the overall marketing operations of an organisation. You’ll be focusing on developing brand strategies and aiming to maximise the sales of a specific brand. Thinking of becoming a Brand Manager? Another tip is to be very organized. Here we give tips on how to build your career in brand management. Subscribe to keep your fingers on the tech pulse. In order to improve something, you must first identify it properly.”, “It helps to have studied marketing to get into brand management, but it's not essential. But by learning everything I could about the brands I was responsible for, and hard work, I grabbed the opportunity to work on Call of Duty when it appeared. So one day you may be outlining the goals you want the brand to achieve and the next day you are outlining the assets you have to help get you there, then you may spend two days writing content. How to Become a Brand Manager: Career Advice, Skills, and Salary, Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager), How to Become a World–Class Event Planner, What Is a Copywriter? Because it forms part of the marketing function of an organisation, a Bachelor’s degree in marketing or a marketing-related function is a logical route for someone interested in becoming a Brand Manager. “An important tip for those aspiring to be a brand marketer is to always consider the user experience when developing your efforts. Visit our career path … Many people believe that a career in brand management is purely marketing or maintaining the brand’s image. There are many different kinds of marketers: brand marketers, cultural anthropologists, marketing technologists, agency marketers, marketing consultants, and many different job roles and responsibilities that fall under each category. I just worked hard and did my best to build the brand.”, “I entered branding from a completely different industry. Remain strategic and keep client ROI top of mind and monitor how your efforts drive business. Branding is all about creativity and moving a client outside of their comfort zone. Learn more about the role including real reviews and ratings from current Brand Managers, common tasks and duties, how much Brand Managers earn in your state, the skills current Employers are looking for and common education and career pathways. Download a course prospectus to find out how one of these online short courses can help you become a Brand Manager. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. It’s predicted the job opportunities for someone interested in a brand management career will grow by 14% by 2020, as more organisations turn to dedicated professionals to ensure advantageous representations of their brand online. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. From Marketing Analyst to Marketing Director, here are some of your options when it comes to the career path of a Brand Manager: Junior roles related to brand management: Assistant Brand Manager: What’s in a brand? This is a job that will call on the skills of both sides of your brain, which is why It’s so important to be well rounded as a brand manager. A brand manager must also define important elements such as the value proposition, brand positioning statement, and more. There is no doubt that it’s a lofty job to take on, but if you start sharpening your skills and reflect on the advice shared from our brand experts, you will be well on your way to becoming the next successful brand manager! Focusing on improving marketing skills and leadership qualities, paired with time in the field, will improve your standing. Know that not everything is going to go as planned, and you will need to embrace this ambiguity.”, “Try to be clear on what your brand actually is. There are a lot of dreamers in the field, and it’s important to remember that a client is going to be concerned with their bottom line and the return on their investment in branding. This is often best measured numerically, which requires a good set of goal metrics at the beginning of a project and target milestones throughout.”. The earning prospective for Brand Management career is a multiple of the distinguishing skills you possess, the experience you have and the innovations you have brought in your past workplace. In this case, you might be curious to know that a typical marketing manager earns an average of $81,078, making it clear that having a specialized role and tailored responsibilities yield higher earnings. With a lot of hard work, dedication, and talent, there is truly no telling what your potential earned salary can be! They develop brand management strategies that serve to create an instantly recognisable product associated with favourable sentiments and messaging. Ultimately this is not a role for a rinse-and-repeat personality. Selecting the right online short course that will provide you with the recognition and skills your career path deserves, is how The Kartal Distribution Brand Manager, RJ, got to develop his marketing and brand management strategies and knowledge. I got those opportunities through a combination of relentlessness, passion, and luck. No one remembers a brand that plays it safe. As with any career, salaries vary greatly depending on the company you work for, the city you work in, and specific titles and responsibilities you have. He is tasked to handle market positioning of the brand, lead market research, coordinate events, and present reports. Importance of career branding: Career branding is an indication of the best you intend to contribute mainly your contributions, value, performance that employer expects from you. Of course, there are still skills that you should have and refine while building up the experience you need to move forward. Learn more about brand manager career options, including jobs, salary and education information. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'a8d32808-aa06-4af7-8b39-4f52bfd11a1d', {}); What better way to learn the ins and outs of the brand manager career path than from those currently in the role? In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. However, experiment first with a bunch of different skills to see what is the best fit for you!”, - Morgan Lathaen, Marketing & Brand Coordinator, thumbprint, “You need to have both vision and skill - be adaptable and focused. The growth of this profession will be above the average of most other careers but competition is also increasing as more people become interested in the field. It’s important to understand that every brand management career path doesn’t need to start in advertising school. Experience in strategy and leadership, regardless of industry: You are steering the ship and guiding the vision of how you believe the brand should be represented - the common thread, tone, voice, values, and impressions you want your brand to make on your audience. Become a retail buyer. As such, the three key areas of responsibility include: It’s predicted the job opportunities for someone interested in a brand management career will grow by 14% by 2020,2 as more organisations turn to dedicated professionals to ensure advantageous representations of their brand online. Senior roles related to brand management: Senior Brand Manager: Effective Brand Managers need to be a combination of creative, logical, perceptive and tech-savvy, blending the ability to think out of the box with natural business acumen. It’s more than a name, a logo or a slogan – it’s the reputation that precedes your product or service before anyone has even had the opportunity to interact with it. Everything moves very quickly!”, - Matt Erickson, Marketing Director, National Positions, “This really varies from one brand marketer to another, based on the company's needs and the brand's maturity. As such, luxury brand management is a driving force in the success of the fashion industry. Call of Duty didn't exist before I got into brand management - I was already in brand management. “Having completed a Bachelor of Consumer Sciences: Clothing Management degree and finding my feet in the fashion industry, I moved to The Kartal Distribution and began as the National Merchandising Manager. Brand Manager (Marketing) Brand managers are responsible for creating a lasting impression among consumers and improving product sales and market share, which is crucial to the success of any wine or spirit product. Becoming a successful brand manager takes time, and the only way to gain the valuable skills needed is through experience that you’ll accumulate throughout the years on the job. Career Options With Your Degree . By consenting to receive communications, you agree to the use of your data as described in our privacy policy. This typically begins with strategic brand elements like defining the brand’s name and how it will look, which is usually achieved by briefing creatives and agencies. Is it the excitement and anticipation of the newest innovation just around the corner? Marketing careers involve more than just advertising. Therefore another tip is to position yourself confidently as the owner, guardian, an expert on your brand within your organization.”, “Some of the best lessons I've picked up over the years are to first understand the customer on a very deep level. This is one role you can consider getting involved in as a starting point for brand management. Nowadays, anyone in the company can be your marketer.”. This role puts a lot of emphasis on strategic thinking and leadership. Take a look at the top seven types of content marketing jobs! Explore the most common career paths for Brand Manager. He effectively supervises the junior brand marketing staff/team, managing workflow, providing direction, and overseeing constant skill development. So, what are you waiting for? Brand Management as a profession was once reserved for only the most influential brand names in very specific industries, but with the rise of new channels of communication and the ability of consumers to impact the perception of a brand, more organisations, across the full spectrum of industries, are identifying the value in effective brand management strategies as part of their marketing efforts. Making decisions on what needs to be done next and how to move forward requires a review of progress and success. This is a true career story as told to and it will take you down the career path of a Marketing Manager including the ups and downs you may experience in the position, what it takes to land the job, what you can expect to earn and more. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. My brand is growing faster than ever, and our branding needs to keep up with all those changes. This is only one component, so those who fail to build up their business skills will struggle to get into the field or stay in a position. There are a lot of moving parts in an organization and many details that go into the conceptualization of a brand or marketing of a service or product. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. A degree in marketing or sales: It's your chance to set yourself apart from other candidates. To keep it all together and provide a state-of-the-art brand experience for both clients and employees you need one thing: coherence & repeatability.”, “A typical day might include researching the marketplace to determine product-market fit, creating advertising strategies, designing ads, managing promotional activities, evaluating pricing and sales, or finding ways that the brand can expand to a wider audience.”, “No two days are the same in branding. Most companies list a bachelor’s degree as a minimum requirement for brand management positions, and applicants with an industry-specific Bachelor of Business Management or Bachelor of … Possessing innovative creativity while still having the ability to think analytically is not an easy task and not everyone is skilled at it. To be a successful marketer, you don’t need to be an expert in every channel, one or two areas of expertise will be enough. For example, packaging (if relevant), website development, promotions, public relations, advertising, content creation, social media, and more. A brand manager's job should be open and honest. Often organisations want a Brand Manager who can exhibit strategic thinking and who has led a team before. She has a Masters in Design Studies (MDesS) degree from Harvard University Graduate School of Design, class of 2011. Discussing his experience on the course, RJ mentioned “The platform was fantastic. If you're passionate about getting into brand management, there's a lot you can do to build your understanding. Depending on budgets, some of this is done by the brand manager, some by their team, and some by agencies. At ProductPlan, we’ve spoken to many product leaders about their career trajectories and past professional experience, and have found there is significant variation in titles, responsibilities, and hiring and promotion criteria. Whatever your specific reasoning might be, it’s clear that the brand resonates with you, and that’s not by accident. It means the brand managers of that company have done their jobs successfully. Then I go into brand campaign planning and status checks before diving into content writing and editing.”, - Swati Kumar, Founder & Chief Story Consultant, Plotline. Visit our blog to see the latest articles. Terms & conditions for students | Recruiters know what a Brand Manager does. Brand managers should also leverage what they can achieve in the press, usually through a PR expert or agency. Filed under: To help manage the numbers, take a look at the best marketing analytics software to keep everything you do organized. Use centralized asset management for your brand. By providing career management consulting and coaching services – I can; Help you strategize your career path; Assist you in the transition of changing careers; Provide tactics on accessing the hidden job market (since most jobs are not posted); Give mock interviews with personalized feedback to improve your chances of landing your next job Much of brand management is about planning, coordination, and control. You may opt out of receiving communications at any time. The product manager career path is an exciting one with lots of possible on- and off-ramps. Website terms of use | It was easy to use, the UCT Brand Management modules were well-structured and with the range of relevant skills I gained each week, I was able to immediately implement them in my new role on a daily basis.”. Alternately, brand management positions also are filled by hiring new professionals who possess the necessary educational backgrounds and skills expected by employers. Careers in Brand Management. I knew we had massive goals for Call of Duty, and I wanted to make it a household name, but I didn't know how huge it could grow. “I have learned that growth is everything. Brand Management This is the career track you hear about most often. degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment Brand managers typically start in entry-level positions such as market researchers or sales representatives. The success of the image of the brand is ultimately up to their planning and execution. Set daily schedules and goals and use visual project timelines like Gantt charts to track and sustain progress.”, - Chris Stasiuk, Founder & Creative Director, Signature Video Group, “Brand managers need to be great multitaskers and have the ability to see the big picture, or vision, and how many small elements fit into that vision. Are you curious to learn more about other marketing titles and responsibilities? 6. Interested in engaging with the team at G2? It is the key function in the consumer products industry. image of a product or person with the goal of promoting that image within a relevant marketplace A great job title typically includes a general term, level of experience and any special requirements. I pitched this idea to management and they offered to pay for my studies.”, Brand management is always evolving as new techniques and tools emerge in the industry. What Do Past Participants Think of the Oxford Executive Leadership Programme? In previous roles I found myself solving for the problem that I was hired to solve but wanting to expand and make a difference. Career advice, Business & management | Career advice | Future of work | Talent management. Marketing Analyst: I have had my hands in almost every aspect of the business, so I enjoy the fact that I can work across teams and speak different languages. They are responsible for the overall brand image and ensuring that it properly resonates with its target market. The general term will optimize your job title to show up in a general search for jobs of the same nature. Shilpa AhujaShilpa Ahuja is the editor of Career Nuts. A brand is a living thing. Responsibilities, Skills + Salary. This would constitute a 21% increase in the brand manager workforce. Associate Degree: Sales Representative, Junior Account Manager, Advertising Sales Representative, Retail Salesperson Bachelor's Degree: Advertising Sales Representative, Media Buyer, Market Research Analyst, Marketing Coordinator, Marketing Manager, Public Relations Specialist, Account Manager, Brand Manager, Sales Representative, … For me, I typically start by reading up on my clients' deliverables and the project milestones that need to be completed for the day. A diploma in brand or a related field: Brand Managers are responsible for an array of brand-related tasks and duties. Brand management is the analysis and planning on how that brand is perceived in the market and there are numerous brand management jobs available. The difference between what I was doing before and what I’m doing now is that I get to do what I’m passionate about every day!”, “I evolved into this path moving from business education to content, video editing, start-ups, etc. Become a product development director. Many companies looking to restructure the important role of Brand Manager may look to promote from within and find an employee who has existing experience and market knowledge working closely with the brand – such was the case for GetSmarter Past Student, RJ Prinsloo when he became Brand Manager at The Kartal Distribution.
2020 brand manager career path