People like to pass along practical, useful information. Social Currency § To get people talking, companies and organizations need to mint social currency. Criticism | Exclusivity As Non-Viral. Social Currency Among the brownstones and vintage shops on St. Mark’s Place near Tompkins Square Park in New York City, you’ll notice a small eatery. People don’t just care how they’re doing, they care how they’re doing relative to others. Give people a way to make themselves look good while promoting their products and ideas along the way. Quick Summary: Contagious shows how entrepreneurs and marketers can make their content more viral and products more shareable. Social currency is a term that is gaining popularity in the social media community, but as a concept it is not a new idea. It’s marked by a large red hot-dog-shaped sign with the words “eat me” written in what looks like mustard. Inner Remarkability In this section of the chapter the author emphasizes the importance of finding the inner remarkability of a product, whether it is inherently remarkable or not. Contagious 1. Social Currency – “We share things that make us look good” Whether through a post on Facebook or Twitter, or telling an engaging story at a dinner party – people “self-share” experiences, ideas, and topics to make themselves and their lives appear more fascinating and interesting to others. Social Currency. What happens when social currency and marketing align? These ingredients lead ideas to get talked about and succeed. Author: Tyler Published on: June 18, 2019 Published in: Uncategorized. He is considered an expert on word of mouth , social influence and viral marketing. It needs to surprise. Contagious: Social Currency Chapter – Tyler. “Just as people use money to buy products or services, they use social currency to achieve desired positive impressions among their families, friends, and colleagues.” – Jonah Berger The more exclusive, attractive and interesting the product or service is, the more we’re going to … (See Purple Cow). Offering practical value not only helps make things contagious, but it also strengthens social bonds. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. News others can use. Berger seems to lump exclusivity into this Social Currency metric as if it makes perfect sense. These aren’t questions that are answered in Contagious. Reading Time: 2 minutes. The Psychology of Social Currency. ... Leveraging social currency can help us better understand word-of-mouth and why people share with their own communities of friends. Contagious Book Summary About The Author : Jonah Berger holds a PhD in marketing and is currently a professor at the Wharton School. Instead Berger talks about extremely rare content marketing on social that is hard to replicate. In his book Contagious, Jonah Berger explores this idea, about what makes something contagious enough that it is extensively shared. Social currency simply refers to the value that information has when it is shared between individuals, something has a good social currency if people want to continue to share it. 4.7 on Amazon 2013 256 pages. 1. Jonah Berger simplified years of his research into six principles of contagiousness which are: social currency, triggers, emotion, public, practical value and stories. People are more likely to share something if they think it’s a secret, since it shows they are “in the know.” If you make something more remarkable, people are more likely to talk about it. principles as the six STEPPS to crafting contagious content. Chapter 1. If Social Currency is about information senders and how sharing makes them look, Practical Value …