It was easy to use, the UCT Brand Management modules were well-structured and with the range of relevant skills I gained each week, I was able to immediately implement them in my new role on a daily basis.”. It’s predicted the job opportunities for someone interested in a brand management career will grow by 14% by 2020, 2 as more organisations turn to dedicated professionals to ensure advantageous representations of their brand online. Copyright © 2020 GetSmarter | A brand of. It sounds excessive, but it really helps marketing to focus on that specific user and think about how they would respond to your message.”, “I’ve learned that this field is highly strategic and misunderstood. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. Sitemap Branding is all about creativity and moving a client outside of their comfort zone. Much of brand management is about planning, coordination, and control. Remain strategic and keep client ROI top of mind and monitor how your efforts drive business. Use centralized asset management for your brand. Balancing strategy and creativity is what drives this business and it’s professionals.”, “I have learned that a big part of brand development is actually very data-driven. It's your chance to set yourself apart from other candidates. It’s important to understand that every brand management career path doesn’t need to start in advertising school. By providing career management consulting and coaching services – I can; Help you strategize your career path; Assist you in the transition of changing careers; Provide tactics on accessing the hidden job market (since most jobs are not posted); Give mock interviews with personalized feedback to improve your chances of landing your next job This is a job that will call on the skills of both sides of your brain, which is why It’s so important to be well rounded as a brand manager. It is the key function in the consumer products industry. Sometimes brand initiatives make sense on paper, but it's critical to see how they are being perceived on the ground level, both from a customer and employee execution standpoint. Everything you do should help your brand grow. According to Glassdoor, the average salary of a brand manager in the United States is $96,333. Associate Degree: Sales Representative, Junior Account Manager, Advertising Sales Representative, Retail Salesperson Bachelor's Degree: Advertising Sales Representative, Media Buyer, Market Research Analyst, Marketing Coordinator, Marketing Manager, Public Relations Specialist, Account Manager, Brand Manager, Sales Representative, … As in many fields, job titles can differ from company to company, even as responsibilities remain similar. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. There are a lot of dreamers in the field, and it’s important to remember that a client is going to be concerned with their bottom line and the return on their investment in branding. Could this be the best career path for your professional future? We provide an array of career services designed to meet your current needs. LinkedIn: A website full of business professionals, job-seekers, senior-level executives,... For a lot of us, writing in school was a pain in the butt. Read marketing publications, case studies, analyze a brand's marketing activities to try and figure out the strategy and objectives for yourself! They rely on a team of experts from every department–operations, finance, sales, research, quality assurance, manufacturing, and design. I became the Senior Brand Manager for Call of Duty (UK & Rest of Europe). Think about your job as being the plane’s pilot rather than the air traffic controller. What Do Past Participants Think of the Oxford Executive Leadership Programme? its includes Pr ,brand management,advertising A Masters in Luxury Management is designed for those who want to work in the luxury sector and allows you to specialize in areas such as fragrance and cosmetics, and wine and spirits. Privacy policy | Review marketing career options, a comprehensive list of marketing job titles, position descriptions, ... account and brand management, communications, digital marketing, and more. A brand manager's job should be open and honest. Shilpa AhujaShilpa Ahuja is the editor of Career Nuts. They are responsible for the overall brand image and ensuring that it properly resonates with its target market. A brand manager must also define important elements such as the value proposition, brand positioning statement, and more. You’ll be required to assess the performance of brand campaigns in determining their success and feeding that information back to the relevant parties. Often organisations want a Brand Manager who can exhibit strategic thinking and who has led a team before. Experience in strategy and leadership, regardless of industry: This typically begins with strategic brand elements like defining the brand’s name and how it will look, which is usually achieved by briefing creatives and agencies. Alternately, brand management positions also are filled by hiring new professionals who possess the necessary educational backgrounds and skills expected by employers. Focusing on improving marketing skills and leadership qualities, paired with time in the field, will improve your standing. A great job title typically includes a general term, level of experience and any special requirements. A brand manager is the main point of contact for everything (you guessed it) brand-related at a company. I knew we had massive goals for Call of Duty, and I wanted to make it a household name, but I didn't know how huge it could grow. Once you’ve had some success as a sales representative, it’s highly likely that you’ll be put in charge of the regional marketing for a particular product (and, subsequently, range, brand … You may opt out of receiving communications at any time. Then I go into brand campaign planning and status checks before diving into content writing and editing.”, - Swati Kumar, Founder & Chief Story Consultant, Plotline. I then review (and add to, if appropriate) recently posted content and check social media engagement. Importance of career branding: Career branding is an indication of the best you intend to contribute mainly your contributions, value, performance that employer expects from you. How to Respond to the Future of Work: The Importance of Upskilling, The Future of Work: Changing Values in a Multi-Generational Workforce, Implement various brand management strategies available for building brand equity and value, Continually assess the alignment of a brand to organisations’ strategic objectives, Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand, Set online brand management strategies and marketing tactics that utilise all tools and channels, including emails, social media and paid media, Investigate the campaigns of competitors from a brand perspective and understand best practice to inform online marketing benchmarks, Identify branding opportunities to use digital technology to enhance their overall marketing strategy, Ensuring the brand is accessible to the public, Boosting the image of the organisation to prospective customers and making the product or service as attractive as possible, Learning from their successes and failures, as well as determining ways in which their brand can be differentiated from others. What’s in a brand? Discussing his experience on the course, RJ mentioned “The platform was fantastic. Remember, these numbers are country-wide averages, so take this information with a grain of salt. This is one role you can consider getting involved in as a starting point for brand management. For example, in my role as a brand marketing manager, I spent about half of my time on the road and in stores to see how the brand was being executed at the ground level. Possessing innovative creativity while still having the ability to think analytically is not an easy task and not everyone is skilled at it. The earning prospective for Brand Management career is a multiple of the distinguishing skills you possess, the experience you have and the innovations you have brought in your past workplace. Simplify your branding toolbox. Call of Duty didn't exist before I got into brand management - I was already in brand management. Fill in your details to receive our monthly newsletter with news, thought leadership and a summary of our latest blog articles. Is it the excitement and anticipation of the newest innovation just around the corner? The Brand Manager of a multinational corporation will be earning a significantly higher salary than that of a start-up. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Be open and honest their team, and that’s not by accident would be surprised to learn more about marketing... And Talent brand manager career path there is truly no telling what your potential earned salary can be their experience with a of! The editor of career services designed to meet your current needs with lots of possible on- and.. Management would most definitely be the sibling next-in-line to the next such, luxury brand management is purely or... 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