Andy Morton | 3 December 2020. PepsiCo . PepsiCo Acquires Rockstar Energy for $3.85 Billion Martín Caballero Mar. Rivals include Red Bull and Monster, which are part-owned by Coca-Cola. Hangzhou Haomusi Food Co acquired by PepsiCo . PepsiCo is making inroads in the energy drink space by reaching an agreement to buy Rockstar, the energy drink maker founded in 2001 and distributed in 30 countries, in … Rockstar, founded in 2001, produces beverages that are designed for those who lead active lifestyles from athletes to rock stars. — PepsiCo, Inc. plans to acquire Rockstar Energy Beverages for $3.85 billion. Waitress takes home $2K tip after claiming she was stiffed by restaurant, Family speaks out after boy shoots himself during Zoom class, Team booted from HS football playoffs after vicious ref attack. As Rockstar’s distributor, PepsiCo had been barred from developing competing brands. The transaction is subject to customary closing conditions, including regulatory approval, and is expected to close in the first half of 2020. Rockstar Energy Drink . But Rockstar’s market share has fallen in recent years from almost 20 percent to less than 10 percent, which helped alleviate the FTC’s concerns, a source said. Hangzhou Haomusi Food Co . 2. The Federal Trade Commission has paved the way for PepsiCo to buy drink company Rockstar Energy for $3.85 billion, The Post has learned. To read this article and more, including our archive of drinks industry news, analysis & comment pieces from the last 20 years, try just … The … PepsiCo Inc on Wednesday made its biggest bet in the energy drinks market with a $3.85 billion deal to buy Rockstar Energy Beverages, opening a new front in its long-running battle with Coca-Cola Co. PepsiCo has agreed to acquire energy drink manufacturer Rockstar Energy Beverages (‘Rockstar’) for $3.85 billion, as it aims to strengthen its position in the category. PURCHASE, N.Y. — PepsiCo Inc. will purchase Rockstar Energy Beverages for $3.85 billion, giving it a larger stake in the energy drink market. PURCHASE, NY. Although this decision compliments the current consumer trend to avoid sugary sodas, PepsiCo faces many risks in their decision to acquire Rockstar. PepsiCo (PEP) is planning to acquire Rockstar Energy Beverages, the maker of the Rockstar Energy Drink line, in a $3.85 billion deal.More From InvestorPlace 2 Toxic Pot … Mar 11, 2020 . Pepsi has had a … "PepsiCo shares our competitive spirit and will invest in growing our brand even further. PepsiCo, in contrast to … PepsiCo is reportedly expected to close the acquisition deal in the coming days. Rockstar founder Russell Weiner, son of conservative talk show host Michael Savage, is not expected to play a big role under the new ownership, the source added. PepsiCo, Rockstar Energy Beverages, Acquisition, Energy Drinks, Mountain Dew, Kickstart, GameFuel, AMP 12 Mar 2020 --- Expanding within the fast growing energy category, PepsiCo has entered into an agreement to acquire Rockstar Energy Beverages (“Rockstar”), a sugar-free and low sugar energy drink maker, for US$3.85 billion. Goldman Sachs & Co. LLC acted as financial advisor to Rockstar, with King & Spalding acting as Rockstar's legal counsel. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. PepsiCo Cautionary Statement On March 11, PepsiCo announced an agreement to buy Rockstar Energy for $3.85 billion plus $700 million worth of tax benefits payable over 15 years (BD Email News Alert 3/11/20). About PepsiCo 8,984, This story has been shared 3,833 times. Do Not Sell My Personal Information. The deal also opens the door to Pepsi introducing new energy drinks, sources said. PepsiCo has reached a deal to buy the Rockstar energy drink maker for $3.85 billion, the food and beverage giant said Wednesday. In addition to Rockstar, PepsiCo's energy portfolio includes Mountain Dew's Kickstart, GameFuel, and AMP. Topline: PepsiCo will buy Rockstar Energy Drinks in a $3.85 billion deal, according to multiple reports Wednesday, further shoring up an existing relationship between the … The addition of the Rockstar brand will add to PepsiCo’s line … Speculation Now Turns to Bang. March 18, 2020. PepsiCo owns Mountain Dew Kickstart and is also a partner in Starbucks energy drinks. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in any such forward-looking statement. PepsiCo . Thanks for contacting us. Commenting on the acquisition, PepsiCo chairman/CEO Ramon Laguarta referred to Pioneer Foods as a “highly complementary” business and that it would form “an important part of our strategy to not only expand in South Africa, but further into sub-Saharan Africa, as well.” Veterans are entitled to free hearing aids through the VA, This story has been shared 49,666 times. Pepsi plans to edge further into the energy drinks category by acquiring a rival beverage maker in a $3.85 billion deal. 3,833, © 2020 NYP Holdings, Inc. All Rights Reserved 49,666, This story has been shared 8,984 times. What does the Rockstar acquisition mean for PepsiCo? Your California Privacy Rights 11, 2020 at 11:00 am PepsiCo announced today an agreement to acquire energy drink brand Rockstar … "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will … PepsiCo’s $3.85 billion acquisition of Rockstar displays a strategic diversification into the functional beverage market following their similar acquisitions of Sodastream and Pioneer Food Group. "Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space.". Post was not sent - check your email addresses! "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew," said PepsiCo Chairman and CEO, Ramon Laguarta. According to the terms of the agreement, PepsiCo … Before the Rockstar acquisition, PepsiCo used its Mountain Dew platform to brand its energy drinks, such as Kickstart, Game Fuel and AMP. "As we work to be more consumer-centric and capitalize on rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo's capabilities to both accelerate Rockstar's performance and unlock our ability to expand in the category with existing brands such as Mountain Dew," said PepsiCo Chairman and CEO, Ramon Laguarta. "We have had a strong partnership with PepsiCo for the last decade, and I'm happy to take that to the next level and join forces as one company," said Russ Weiner, Rockstar's founder and creator of the world's first 16oz energy drink. The FTC (Federal Trade Commission) has reportedly approved the acquisition of Rockstar Energy by PepsiCo for the sum of $3.85 billion. Russell Goldencloud Weiner is the latest beneficiary with PepsiCo Inc. ’s planned acquisition of Rockstar Energy Beverages for $3.9 billion. PepsiCo to buy Rockstar Energy for $3.8 billion. PURCHASE, N.Y., March 11, 2020 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that it has entered into an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the popular energy drink maker, for $3.85 billion. Rockstar Energy Drink acquired by PepsiCo . Regulators had been reviewing the acquisition to be sure it wouldn’t reduce competition. By Steven Skomra, Dylan Barnacle, Zach Trotzky (Georgetown University), Christopher Gvenetadze, and Alessandro Carleo (Bocconi University) Overview of the deal PepsiCo is set to acquire Rockstar Energy in attempts to increase their presence in the energy drink market. Do Not Sell My Personal Information, Your California Privacy Rights He … PepsiCo has entered into an agreement to acquire Rockstar Energy Beverages (Rockstar), the energy drink maker, for $3.85bn. The acquisition deal was announced by the companies in March during the novel coronavirus pandemic. Rockstar trails behind Red Bull and Monster in the energy drink market, but the acquisition still looks like a smart move for PepsiCo. PURCHASE, N.Y. — PepsiCo, Inc. has reached an agreement with Pioneer Foods Group Ltd., Johannesburg, South Africa, to acquire the company for approximately $1.7 billion. Statements in this release that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. By acquiring Rockstar, PepsiCo … PepsiCo does not expect the transaction to be material to its revenue or earnings per share in 2020. For additional information on these and other factors that could cause PepsiCo's actual results to materially differ from those set forth herein, please see PepsiCo's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. Gibson, Dunn & Crutcher LLP acted as lead counsel to PepsiCo, and Davis Polk & Wardwell LLP as U.S. tax and antitrust counsel. Sitemap Vital Pharmaceuticals files lawsuit against PepsiCo in Bang Energy distribution feud. Sorry, your blog cannot share posts by email. PURCHASE, N.Y., March 11, 2020 /PRNewswire/ -- PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that it has entered into an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the popular energy drink maker, for $3.85 billion. PepsiCo is splashing out $3.85bn to buy Rockstar Energy Beverages. I'm proud of what we built and how we've changed the game in the energy space.". PepsiCo (NYSE:PEP) is gearing up to capture growth in the energy drinks market by acquiring Rockstar Energy Beverages. For more information, visit www.pepsico.com. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. Privacy Notice PepsiCo has also entered into an agreement, which will provide approximately $0.7 billion of payments related to future tax benefits associated with the transaction, payable over up to 15 years. 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Mountain Dew’s Kickstart, while often is considered an energy drink, is advertised as a breakfast beverage and has less caffeine than products like Red Bull. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. We've received your submission. Combined Circular to Pioneer Foods Shareholders. ... View all 29 acquisitions from this search. PepsiCo has entered into an agreement to acquire Rockstar Energy Beverages for $3.85 billion. With an arrangement that would strengthen its commitment to energy drinks, PepsiCo will buy Rockstar Energy in a $3.85 billion deal. Coca-Cola, which owns a stake in Monster and helps it with international distribution, began selling Coca … Rockstar products are available in over 30 flavors at convenience and grocery outlets in over 30 countries. Your Ad Choices Distribution Deal Renewed in 2018. Before the Rockstar acquisition, PepsiCo used its Mountain Dew platform to brand its energy drinks, such as Kickstart, Game Fuel and AMP. Terms of Use New Details: PepsiCo-Rockstar Acquisition. Centerview Partners LLC acted as financial advisor to PepsiCo. Terminology such as "believe," "expect," "intend," "estimate," "project," "anticipate," "will," or similar statements or variations of such terms are intended to identify forward-looking statements, although not all forward-looking statements contain such terms. PepsiCo's acquisition of Rockstar Energy marks another challenge to Monster. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Such risks and uncertainties include, but are not limited to: future demand for PepsiCo's products, as a result of changes in consumer preferences or otherwise; changes in laws related to the use or disposal of plastics or other packaging of PepsiCo's products; changes in, or failure to comply with, applicable laws and regulations; imposition or proposed imposition of new or increased taxes aimed at PepsiCo's products; imposition of labeling or warning requirements on PepsiCo's products; PepsiCo's ability to compete effectively; political conditions, civil unrest or other developments and risks in the markets where PepsiCo's products are made, manufactured, distributed or sold; PepsiCo's ability to grow its business in developing and emerging markets; uncertain or unfavorable economic conditions in the countries in which PepsiCo operates; the ability to protect information systems against, or effectively respond to, a cybersecurity incident or other disruption; damage to PepsiCo's reputation or brand image; water scarcity; business disruptions, including health epidemics or pandemics or other contagious outbreaks, such as the recent coronavirus; failure to successfully complete, integrate or manage acquisitions, such as the proposed acquisition of Rockstar, and joint ventures into PepsiCo's existing operations or to complete or effectively manage divestitures or refranchisings; changes in estimates and underlying assumptions regarding future performance that could result in an impairment charge; loss of, or a significant reduction in sales to, any key customer; disruption to the retail landscape, including rapid growth in the e-commerce channel and hard discounters; climate change or legal, regulatory or market measures to address climate change; other factors that may adversely affect the price of PepsiCo's publicly traded securities and financial performance; and risks related to the proposed acquisition, including the inability to satisfy the conditions to the closing of the proposed acquisition and risks that the proposed acquisition disrupts current plans and operations of Rockstar and the potential difficulties in employee retention as a result of the proposed transaction. 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